| E-commerce
- it is possible to build a £££multi-million business on the
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Reference Point is the ideal platform to take advantage of the boom in online shopping, with our full support every step of the way.
A large number of retail outlets throughout the UK are now running more efficiently and profitably thanks to Reference Point - the UK's leading fully-integrated computerized retail management solution.
For many retailers, the next logical step is to consider maximizing Reference Point's capabilities still further by launching a Reference Point-driven e-commerce website.
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| What is a Database-Driven site? |
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- A database is an organized body of related information.
- Computerized retail databases contain information such as Make, Model Number, Specifications, Price etc on thousands of different products.
- Database management programs enable information in databases to be added, deleted, amended, sorted, searched, extracted, interrogated etc.
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| Why buy a Reference Point site? |
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- Reference Point is a complex, but user-friendly, database management suite containing an empty database retailers fill up themselves, either manually or the fast and accurate way using a hand-held barcode scanner.
- Reference Point is also very web-friendly and enables retailers to easily sell products on the Internet.
- Retailers decide what to sell and how much to charge via the Reference Point system on their own computer.
- Prices and other product information can be amended at any time and in real time - no programming or coding knowledge is required.
- We code the web pages to connect retailers' selected web-available products to buyers on the Internet.
- Online sales are registered in the Reference Point system immediately and in exactly the same way as normal sales.
- Prices, descriptions and pictures can be automatically imported into the Reference Point system (and the website) on a regular basis for new and old products, eliminating the need to create them manually.
- Our sites are designed to get customers buying and searching immediately with the minimum number of clicks.
- We can advise on marketing and assist with registering with and supplying data to online shopping/comparison sites such as
Kelkoo, Pricerunner and Froogle.
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| Reference Point's Standard E-commerce Package |
Our Standard Package is anything but standard - it is a very affordable full e-commerce suite with secure credit card processing, including:
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- Branded site-wide graphic layout.
- Product information, specifications and photos.
- State-of-the-art product search menus.
- Mail order module offering extra facilities including a graphical front end for monitoring progress of all orders including direct deliveries.
- Continuous support with our own specialized search engine positioning techniques, market intelligence reports, advertising and marketing advice.
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| It's worth remembering:
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- In 2002, a now-well-known online electrical retailer launched its e-commerce site, operating from a small office. Within 6 weeks its turnover was in excess of £500,000 per week (much more than the whole Dixons group, who had spent millions on its site).
- UK consumers now spend over £1 billion online a month.
- Online sales have almost doubled over the past year in the UK.
- The growth in Internet shopping is 15 times faster than that of general retail sales.
- UK online sales are growing three times faster than in the US.
- In 2004 over the
Christmas period, UK consumers spent £3 billion online and are
projected to spend in excess of £5 billion in 2005.
- Retailers without
e-commerce websites are losing out to their online competitors.
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Need we say more? If you want your business to stay ahead, contact us today on 08456 342032.
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